IPPE is excited to announce its fifth New Product Showcase! The Showcase will provide exhibitors with an outstanding opportunity to submit a video highlighting a new product or innovation for IPPE participants. The New Product Showcase videos will be on display in the B/C Connector of the Georgia World Congress Center during the 2025 IPPE, as well as viewable via links through the IPPE mobile app. The New Product Showcase will be promoted by IPPE show management to attendees leading up to and during the 2025 IPPE.

New Product Showcase videos are selected in three categories (e.g., animal food, processing and live production) on a first come, first serve basis. There will be 12 videos per category for a total of 36 entries, and this is a FREE service.

If you wish to visit the New Product Showcase, see the Networking & Events page for scheduling.

An evaluation committee, comprised of university and media representatives, will review the videos and determine three "best of the best" among the entrants in three categories: animal food, processing and live production. The awards will recognize outstanding exhibitors that have distinguished themselves by developing an innovative technology in products, services or operating techniques that will advance the industry. The winners will be recognized with a plaque at a special ceremony at IPPE on opening day, and the plaque will be displayed in the exhibitor's booth. The winners will also be announced through IPPE's traditional media and social media channels, and their videos will be added to the IPPE website to run for one month post-show.

If you would like to celebrate the New Product Showcase award winners, see the Networking & Events page for scheduling.